The brand theme, logo, and overall identity reflect the humorous, casual ambiance that the Baguette Diner boasts. Our source of inspiration was derived from three types of cuisines: Lebanese, Italian, and American, as they all collaborate to offer Baguette’s distinctive flavor. The complete branding portrays the relationship between three friends, the Lebanese, Italian, and American cooks, who are characterized as being smart, good, and healthy, respectively.
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